SIA gives first class privileges to Taittinger Comtes de Champagne

SIA taittinger comtes de champagne


Singapore Airlines will be offering its newest Champagne label, Taittinger Comtes de Champagne, to its First Class passengers on various routes from 27 October 2019.

As part of its inflight service enhancements for its First Class passengers, Singapore Airlines will be introducing Taittinger‘s premium Comtes de Champagne on various routes.

Taittinger’s Comte de Champagne one of the family-owned maison’s most iconic champagne expressions, named for the “Counts of Champagne”, but particularly the account of Thibaud IV le Chamsonnier; the King of Navarre from the 13th century who was credited with bringing back a grape variety from the Crusades that would become the ancestor of the Chardonnay grape. As expected this is a Blanc de Blancs, produced only in the best years from Chardonnay grown in five Grand Crus vineyards, and uses only first-press free-run juice. The wine also sees a long maturation of eight to 10 years, making this elaboration a rare and limited production.

The champagne was picked out by SIA’s illustrious wine panel – comprising of Michael Hill-Smith, Australia’s first Master of Wine; Jeannie Cho Lee, the first Master of Wine in Asia; and British wine writer Oz Clarke – from a blind tasting of wines from many of the world’s most famous wine regions, before deciding upon Comtes de Champagne as one of the wines that would feature inflight for SIA.

“Taittinger Comtes de Champagne is a refined, elegant vintage champagne with an impressive minerally finish. Featuring this champagne is part of Singapore Airlines’ commitment to working closely with the best wineries in key regions around the world, such as Taittinger, to offer an increased variety of wines directly from the source,” said Jeannie Cho Lee. SIA’s wine panel also recently reviewed the onboard wine selection, adding a new selection of artisanal wines including some 47 labels from Burgundy.

Taittinger Comtes de Champagne joins two other prestige cuvées in First Class, Dom Pérignon and Krug Grand Cuvée.

“We put lots of passion to make some of the best wines in the world and hope that all SIA First Class passengers will enjoy their flights with our sophisticated and elegant wines,” shared Clovis Taittinger, Deputy Managing Director of Taittinger.

“We are excited to launch Comtes de Champagne on SIA flights, and introduce another prestigious label on rotation to increase variety and delight the keen palates of our frequent flyers,” said Betty Wong, SIA’s Divisional Vice President Inflight Services and Design.

Taittinger Comtes de Champagne will first be served on flights to Auckland, Beijing, Delhi, Dubai, Melbourne, Mumbai, Seoul, Shanghai, Sydney and Tokyo (Haneda) from 27 October 2019 to February 2020, before being rotated to other routes.