Premium French cognac brand LOUIS XIII has revealed a permanent shop-in-shop experiential boutique within The Whisky Distillery at One Raffles Place.
Leading French spirits company Rémy Cointreau has unveiled a new shop-in-shop boutique for its luxury cognac brand LOUIS XIII at One Raffles Place, located within premium spirits retail shop The Whisky Distillery. The first of its kind in Southeast Asia, the LOUIS XIII boutique puts the brand up front and centre within Singapore’s bustling Central Business District.
While previous LOUIS XIII boutiques tended to be of a pop-up nature – the brand had set up an exclusive LOUIS XIII pop-up boutique at Changi Airport in 2019 (also a first of its kind as well), for example – this is a far more permanent experiential space. The shop-in-shop offers cognac lovers an opportunity to explore the brand in greater detail, and get swept away on a multi-sensory experience inspired by one of the world’s most luxurious cognacs.
The new LOUIS XIII shop-in-shop boutique is where you’ll be able to find the widest range of LOUIS XIII products available in any domestic market in Southeast Asia. You’re looking at the classic 70cl LOUIS XIII cognac decanter and the 3-litre LOUIS XIII Le Jereboam, all the way up to super-exclusive limited edition LOUIS XIII LE Mathusalem, the latter of which is the world’s first crystal decanter for cognac that holds a massive 6 litres of cognac with only 50 pieces produced in a year.
For LOUIS XIII cognac-loving gourmands, here’s an added incentive to purchase your favourite cognac from the shop-in-shop. For the month of May, every purchase of a 1.5-litre LOUIS XIII The Magnum grants you an exclusive complimentary dining experience at Tippling Club for two guests. This food and cognac pairing created by LOUIS XIII and Tippling Club’s chef-owner Ryan Clift will see guests enjoy a ritual tasting of LOUIS XIII cognac alongside a decadent pairing menu that includes some of the finest ingredients such as N25 caviar, lobster, and foie gras.
“We are pleased to launch this collaboration for our customers with The Whisky Distillery. As a top retailer for fine spirits, they share our appreciation for uncompromised quality, powerful heritage and visionary craftsmanship with a footprint in Singapore’s top luxury retail locations that is unparalleled,” said Tyrel Ball, Rémy Cointreau Managing Director, South East Asia Pacific.
“In recent years, the appeal and demand for premium spirits consumption in Singapore has driven the search for authentic and highly coveted fine spirits,” explained The Whisky Distillery Managing Director, Manjit Gill. “The Whisky Distillery is at the forefront of premium spirits of genuine heritage, such as LOUIS XIII Cognac.”
“We are proud to partner with Rémy Cointreau to showcase the prestigious range of the LOUIS XIII Iconic Collection at The Whisky Distillery’s newest store in One Raffles Place,” Gill added.
You can find the LOUIS XIII boutique in The Whisky Distillery at One Raffles Place at 1 Raffles Place, #01-07 Singapore 048616.
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