Tales of the Cocktail Foundation announces a partnership with Singapore Tourism Board; TOTCF x STB aims to highlight Singapore’s extensive and vibrant drinks industry.

Singapore’s burgeoning cocktail bar industry just got another boost with an announcement from Tales of the Cocktail Foundation (TOTCF). The organiser of the drinks industry’s leading conference Tales of the Cocktail just unveiled a partnership with Singapore Tourism Board to further elevate awareness and interest in the Lion City’s vibrant drinks scene and its exciting talents on a global stage.

The TOTFCF x STB announcement – on the 20th anniversary of its flagship Tales of the Cocktail event – marks the TOTCF’s first official foray into Asia, and will spearhead its mission of educating, supporting and advancing the global drinks industry in this part of the world.

“We’re so thrilled to partner with STB,” said Eileen Wayner, CEO of TOTCF. “With 23 different Singapore establishments featured throughout the Spirited Awards’ 16-year history, the city’s cocktail scene is undoubtedly regarded as one of the best in the world. When the opportunity came up, we jumped at the chance to collaborate on programming that would celebrate and showcase the excellence of the Singapore bar community. We have much to learn from Singapore’s acclaimed bars and creative bartenders.”

“A spirit of innovation, community, and a collective drive for excellence are the driving forces behind Singapore’s growing cocktail scene,” said Serene Tan, Director of Retail and Dining, STB.

“Through our partnership with TOTCF, we hope to raise awareness of the breadth and depth of our drinks culture. This will be done through content and reimagined experiences, while profiling Singapore as an award-winning cocktail destination,” Tan added.

The TOTCF x STB partnership will officially kick off with this week at Tales of the Cocktail with guest shifts by world-renowned Singapore bars Jigger & Pony and Nutmeg & Clove, taking place on 26 July 2022 at fellow Spirited Awards honoree Justine. This will be followed by a campaign that will include Singapore bartending talents with pop-ups in New York City and Singapore, and will culminate in a multi-day residency at Tales of the Cocktail 2023 showcasing the Singapore bar community.

[Image credit: Jigger & Pony]

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