The upcoming trade show THAIFEX – Anuga Asia 2024 will shine a spotlight on innovative companies looking to redefine the future of drink.

It’s too easy to think that the world’s beverage industry revolves around pop sodas and fancy bottled water. But that cannot be further from the truth. Drinks manufacturers of every size and stripe – from large entrenched conglomerates to the smallest new startups – are continually innovating, and bringing exciting new trends to the space.

The leading regional food and beverage trade show THAIFEX – Anuga Asia 2024, which runs from 28 May to 1 June 2024 in Bangkok, looks to present some of the most cutting-edge solutions in the business of drinks. Indeed, among the 11 different halls is ‘Drinks’, which is wholly dedicated to covering this multi-billion-dollar industry.

Looking to see what drinks manufacturers have up their sleeves that will redefine what’s in your cup? We pick out some key trends you’ll likely see at THAIFEX – Anuga Asia later this month.

health-forward drinks at thaifex-anuga

The Functional Revolution.

Move over, sugary drinks. Superfood-infused functional beverages are the new rockstars.

Consumers, no longer content with empty calories and artificial flavours, want their morning tea to boost their immunity or their afternoon pick-me-up to be packed with adaptogens that combat stress. Exhibitors at THAIFEX – Anuga Asia, like FOODHO International Corporation Ltd from Taiwan, are set to showcase functional tea blends that are designed to enhance specific aspects of well-being.  From beauty-boosting concoctions with red dates and wolfberries to invigorating vitality blends featuring turmeric and ginger, their offerings demonstrate the marriage of ancient wisdom with cutting-edge science, proving that the delicious can also be powerfully good for you.

Alternatively there’s Chobe, which makes a powdered yogurt drink that incorporates postbiotics and blue spirulina for an extra health punch. 

Fermentation Frenzy.

Remember how kombucha was once relegated to the fringes of health food stores? Those days are over. Far from fizzling out as a passing trend, fermented non-alcoholic kombucha drinks are now mainstream.

A slew of innovative companies – such as Vietnam’s F&B JSC, for example – are unveiling meticulously fermented kombucha teas at the show, offering gut-friendly brews infused with vibrant botanicals and even probiotics to bring added health benefits. Forget the days of bland kombucha; the future of drink includes non-alcoholic fizz that bursts with flavour and functionality.

Plant-Based Potential.

The plant-based drinks revolution has finally extended beyond milk alternatives. While almond, oat, and coconut milks continue to offer flavourful and eco-friendly choices particularly for those with dietary and health restrictions, that’s only the beginning.

We’re fully expecting every kind of beverage – from smoothies and protein shakes to isotonic drinks RTD cocktails – to soon be infused with plant-based protein, vitamins and antioxidants, nourishing and refreshing you from the inside out. 

'Drinks' at THAIFEX-Anuga will see innovative companies offer beverage solutions of tomorrow.

The Rise of ‘Dry Drinks’.

The “dry drinks” trend isn’t just about convenience; it’s a conscious rebellion against wasteful packaging. Dry drinks are enabling manufacturers to create beverages with minimal environmental impact – think syrups, powders, and concentrates – reducing the requirement for single-use bottles. Powdered drinks are also a commitment to upcycling and eco-conscious brewing techniques, while ensuring a lower carbon footprint. 

Exhibitors like Korea Ginseng Bio-Science Co., Ltd. exemplifies this trend by featuring water-soluble options like Korea Red Ginseng Powder. By offering convenient and health-conscious choices, they cater to the modern consumer who prioritises both taste and well-being.

The Normalisation of Craft.

The craft movement is impacting every aspect of the drinks business, from wines and spirits to coffee and even coconut water. But possibly the impact of craft is most evident in beer; the artisanal beer segment has seen explosive growth in the past two to three decades, a testament to consumer desire for unique flavours and local ingredients.

But craft beer across the world is continually evolving, with contemporary brewers pushing boundaries with ingenuity to offer different beer styles – from IPAs and kettle-soured ales to barrel-aged stouts – that incorporate all manner of locally sourced or imported ingredients.

The Sober Curious.

Yet, the future for adult beverages isn’t just about the perfect alcoholic drink. The “sober curious” movement is gaining momentum across the world in recent time, prompting the rise of sophisticated non-alcoholic and low-alcohol (NOLO) alternatives. These drinks offer complex flavours and mood-enhancing effects, without the alcohol. This isn’t about deprivation; it’s about embracing a new kind of indulgence, one that prioritises well-being without sacrificing taste. 

At THAIFEX – Anuga Asia, exhibitors like JustBe Drinks will exhibit their JustBe Gold Alcohol Free drink. It’s supposed to be like a wine, but instead is a wonderfully sparkling refreshing drink based on white grape juice with 36% fruit content. 

The beverage industry is undergoing a delicious transformation, one that prioritises health, flavour, and sustainability. This is a future where you can indulge without guilt, explore exciting flavour combinations, and quench your thirst for something new.

The future of drink is closer than you think.

THAIFEX – Anuga Asia 2024 will take place at IMPACT Muang Thong Thani in Bangkok Thailand from 28 May to 1 June 2024. For more information about THAIFEX – Anuga Asia 2024, including details on exhibitors and conference programmes, and to register your attendance, visit

[Image credits: THAIFEX – Anuga]

*Spirited Singapore is an official media partner of THAIFEX – Anuga 2024. 

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