Ann Siang Hill concept bar Bar Naked has a new look, and it’s looking decidedly different with its fresh Sailor Jerry livery.

Launched in July last year, Bar Naked – fronted by the founder & CEO of Singapore’s leading artiste management company Fly Entertainment, Irene Ang, and conceptualized by multiple award social influence marketing agency GOODSTUPH – is a concept bar that combines outdoor advertising and event marketing within its premises, allowing brands to “take over” and rebrand the space as they like for a period of time. William Grant & Sons blended malt whisky brand Monkey Shoulder first dressed Bar Naked when the bar officially opened last year, and as part of their long-term partnership it’s now Sailor Jerry’s turn.

Sailor Jerry is named after renown tattoo artist Normal Keith Collins, who made a living tattooing American sailors. Sailor Jerry Limited was started about 30 years after his passing in 1973 to create a fashion and accessories line, but soon evolved to working with William Grant & Sons to produce Sailor Jerry Spiced Ru,m based on a traditional seafaring recipe. 

Bar Naked’s new look was unveiled to the public on 9 January with – what else – a Sailor Jerry themed party that included rocking beats from Portuguese DJ Little Bastard, Harley Davidson rides, a pop-up tattoo parlour for some free ink as well as old-school barbering by the spiffy boys from the Hounds of the Baskervilles, and an introduction of a slew of cocktails specially created by William Grant & Sons’ Brand Champion Shah Dillon and talented bartending team. The rum-based cocktails – Jerry Loves Ginger, Aloha Yuzu!, Southside Sailors, and Shave & A Haircut – will be available during the three months of the Sailor Jerry takeover of Bar Naked.

The row of bikes are raring and ready to go

And can we say, we’re most impressed with the big-ass Sailor Jerry mural splashed on the wall of the building facing Club Street (also for the same duration) – now even the most drunk seaman on shore leave won’t have trouble finding his way to Bar Naked.


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