Negroni Week comes to town as Singapore joins the week-long festival for the first time in celebrating that iconic drink – and doing some charity, to boot.
Negroni Week in 2014 saw over 1,300 bars, restaurants and even an ice cream shop sign up from 18 countries across the world from as far as Romania, Australia, Sweden and China, raising over $120,000 for various charities in one week.
First started in May 2013 by Imbibe Magazine and presented by Campari, the third edition of charity initiative Negroni Week this year will take place in many countries around the world from 1 to 7 June, 2015. To run in partner bars and restaurants around the globe, Negroni Week in Singapore (so far) sees five local bars participating, each of whom will donate a portion of their sales of Negroni cocktails or Negroni-related products to a charity of their choice.
The five local bars are Ah Sam Cold Drink Stall, Bitters & Love, Tess Bar & Kitchen, KU DÉ TA, Manhattan, and The Secret Mermaid. Ah Sam Cold Drink Stall, for example, will be showcasing its Cheng Tng Negroni ($20+), which features Campari, Pu’er tea-infused Bankes Gin, and Longan Sweet Vermouth, while Manhattan present its Solera-aged Negroni ($25++), which combines Campari, a blend of gins, Gran Classico, and Mancino Vermouth, in a concoction that’s left to age in its on-site rickhouse 6 weeks back in preparation for Negroni Week. The Secret Mermaid will outdo itself by introducing five different special Negronis for the week.
The classic Negroni – a mix of gin, Campari and sweet red vermouth, and garnished with orange peel – is named after Count Camillo Negroni, who accidentally created the apéritif in 1919 when he asked the bartender at his favourite bar to strengthen his drink of choice by replacing the soda water with gin.
“We are delighted with the reception Negroni Week has received in many countries already. There is no doubt the increased popularity of the Negroni and other Campari-based cocktails has aided the growth of #NegroniWeek, and we are confident it can long continue,” says Brad Timbrell, Campari Regional Director of Asia.
“We are happy to be participating in Negroni Week this year,” shares Beverly Yeoh, owner of Bitters & Love. “For every Negroni sold, a dollar will be contributed to a cause we support. It’s a win-win and we are always on board with events that involve helping others. It’s a great reason for me to have more Negronis the entire week!” Bitters & Love has committed to donate a dollar per Negroni sold to Save Our Street Dogs (SOSD).
To find our more about local participating bars and what’s going on in your area during Negroni Week 2015, visit www.negroniweek.com. Outlets interested in participating can also sign up there.