Tiger Beer is rolling out a new flavour with Tiger Radler Mandarin Orange to welcome the festive season.
First launched in 2013, the lemon-flavoured Tiger Beer Radler was Tiger Beer‘s first real innovation since its now-discontinued Tiger Crystal many years back. Essentially its original Tiger Beer lager that’s blended with lemon juice in the tradition of a lower-alcohol German-style radler, launched to compete in a market that has seen a flood of ciders and fruit-infused beers in recent times. Tiger Radler Mandarin Orange, launched earlier this month, follows that approach but uses mandarin oranges instead.
We’re not certain if Tiger Radler Mandarin Orange really works during Christmas; Tiger Beer recommends pairing it with traditional Christmas fare like roast beef and turkey, but that’s a little bit of a stretch. On the other hand it should do pretty well for Chinese New Year assuming stocks last, since mandarin oranges is a lot more synonymous with that festive period than it does with Christmas. And it should pair a lot better with bak-kwa and other similar seasonal CNY treats.
And who knows? Tiger Beer may start a new trend in gifting a pair of Tiger Radler Mandarin Orange cans instead of the usual mandarin oranges during CNY visits!
The new Tiger Radler Mandarin Orange (6 x 323ml pack, RSP: $17.80) is currently available at all major supermarkets and hypermarkets, while stocks last.
Tiger Radler Mandarin Orange
Maker: Tiger Beer (Asia Pacific Breweries)
Volume: 323ml can