For the Year of the Monkey, iconic local beer brand Tiger Beer has launched a new sleek limited edition can available exclusively for the upcoming Chinese New Year period.

They may look a lot sleeker, but beer drinkers will be relieved to know that the new slimline cans contain the same volume of golden liquid – and correspondingly a similar number of calories – as the original stubbier version (323ml). However, these new limited edition cans are not available separately but come in a promotional case of 24 cans that are available from now at all leading supermarkets and hypermarts at a recommended selling price of $53.60 per case.

For the festive season, Tiger Beer is also lining a series of activities such as interactive roadshows around selected supermarkets and hypermarts islandwide from 29 January to 6 February. The roadshows include segments of lion dance performances and exciting games to win attractive cash prizes of more than $160,000 and other attractive gifts. Tiger Radler – both the original Lemon and the new Mandarin Orange flavours, which ironically remains in the shorter, stubbier cans – will also be available for sampling in stores during the roadshows.

Tiger Can Master_Tall330ml_Front_KL_spritz_V5

Consumers who purchase a minimum of two cartons of Tiger Beer -1×24-can pack, 1×30-can pack, 3×10-can packs or 4×6-can packs of Tiger Beer or Tiger Radler during the Tiger Beer roadshows will be entitled to two chances to participate in a “zodiac game” and possibly win cash prizes and other limited-edition Tiger premiums such as exclusive Tiger Beer red packets.

Ringing in the cheer at hawker centres and kopitiams

Tiger Beer will also carry out various promotional activities at coffee shops and hawker centres to spread the festive cheer. Tiger Beer festive quart (633ml) bottles that come with a crown liner under the cap with the icon of a Tiger will win them $5, while a combination of a Tiger and a Monkey crown liner nets them a special cash prize of $2,888.

This promotion runs from 26 December 2015 to 29 February 2016 (while stocks last) and is available at all coffee shops and hawker centres islandwide.

Tiger Beer CNY 2016 Promotion Poster


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