German beer bar and restaurant chain Brotzeit commemorates its 10th anniversary by tweaking its menu, and refreshes its beer offerings by putting on German beer brands Löwenbräu and Franziskaner.
First established in 2006, Brotzeit in the past decade has established itself as an outpost of German culture, a casual eatery specialising in German cuisine and a variety of German-style beers. To celebrate its anniversary, it has from April launched four draft beers from two German heritage breweries, Franziskaner and Löwenbräu – the Löwenbräu Original Münchner Lager, Franziskaner Hefe Weissbier, Franziskaner Dunkel Hefe–Weissbier and Löwenbräu Original Münchner Dunkel Lager, all which are available in Singapore for the first time and exclusive to all Brotzeit outlets in Singapore.
The new Franziskaner and Löwenbräu draft beers replaces guest beers Schneider Weisse and Weihenstephan that was previously flowing from Brotzeit’s taps; prior to Schneider Weisse and Weihenstephan were beers from Paulaner.
Löwenbräu, which means ‘lion’s brew’, is a premium German style lager dating back to 1383 and is better known today as one of the official beers of Munich’s Oktoberfest. Franziskaner is the oldest privately-owned brewery in Munich established in 1363.
The launch of the new beers at Brotzeit were attended by brewmaster George Reisch of Anheuser-Busch InBev, who oversees the brewing of Franziskaner and Lowenbrau beers for Anheuser-Busch in the United States. The Franziskaner wheat beers, he says, are fresh and fruity with their banana and clove notes from the Bavarian yeast while the Löwenbräu comes across more malty and hoppy.
“When we first started Brotzeit, many customers were still discovering German beers and were not fully aware of the difference between lager, weissbier and pilsner. Through the Brotzeit experience, we are happy to have played a part in raising the awareness and appreciation of the quality and variety of German beers, German dishes and German culture,” says Julia Ohler, Marketing Director from Brotzeit.
“To choose the best beers to mark this special occasion was a big task that took a long time, but we looked at breweries that offered history and quality and are synonymous with the German beer-drinking lifestyle. We chose to collaborate with Franziskaner and Löwenbräu for the above reasons,” Ohler adds. Prices for the draft beers range between $9 to $10.50++ for a 0.3L serve, $13.50 to $14.50++ for 0.5L, to $26 to $27++ for 1L.
To mark this anniversary milestone, Brotzeit’s has also introduced new German dishes to pair with the beers. Executive chef Claus Schwarzmann has created new dishes such as Marinierte Rinderbacken (Marinated Beef Cheeks – $16++), a traditional cold appetiser that sees beef cheeks thinly sliced and marinated in vinaigrette, and then served with horseradish. Previously Brotzeit served various versions of Fladen, a typical flatbread from Germany akin to Italy’s pizza but made using three different types of flours (wheat, rye and dark rye flour), but now it has introduced a variety of toppings such as Black Forest ham, smoked salmon, mozzarella cheese, caramelized onions to pulled beef cheeks ($19-21++). But regulars will be relieved to see all-time favourite, the Schweinshaxn (Roasted Pork Knuckle – $38++) – an entire knuckle of pork that’s first boiled in beer for tenderness and then roasted till the skin is utterly crisped up – retained on the menu.
Continuing the beer influence, one of the new dessert additions by Chef Claus is the Apfelküchle im Bierteig (Beer-Battered Apple Slices – $14++), served with fresh fruits and vanilla ice cream.