William Grant & Sons has announced that it has taken over distribution of its entire portfolio for the Singapore market from 1st September this year.
Independent family-owned Scottish company and global premium spirits distillers William Grant & Sons – which counts key brands such as Glenfiddich, The Balvenie, Hendrick’s Gin, Tullamore Dew, Reyka, and Sailor Jerry, amongst others, in its portfolio – has brought the distribution of its products in Singapore in-house, taking back distribution rights from Heritage Beverages Asia which previously distributed its products.
“After working together to expand the footprint of our brands in the market for the past five years, it is important for William Grant & Sons to now take more ownership of cultivating our brands in an important strategic market which acts as a trend-setter within the region as the leading cocktail and spirits destination,” says William Grant & Sons general manager for Singapore, Satya Sharma. “We are confident that our team will be able to strengthen existing relationships, and forge new ones with key stakeholders to realise our ambitions.”
“We want to thank Heritage Beverages for their continuous support in building our brands in the market over the years. They have been a key partner and we look forward to continuing our relationship with them in the region,” Sharma adds.
Industry sources say the move is likely to be a good one for William Grant & Sons that could lead to more competitive pricing for its products in the Singapore market, which previously saw a thriving grey market for especially its award-winning Glenfiddich range of whiskies.
Heritage Beverages will continue to distribute William Grant & Sons in the rest of the region in the Malaysia, Thailand, Indonesia, Indochina and Vietnam markets.