For Vinexpo Asia 2024 in Hong Kong, Vinexpo Academy has lined up 75 thought leaders and experts to deliver insights across more than 50 sessions over the three-day trade show.
Asia’s premier international wine trade show Vinexpo Asia, which takes place in Hong Kong from 28-30 May this year, will present over 50 masterclasses, conferences, panel discussions, and other events aimed at identifying and addressing the evolving challenges of the global wine industry at its 2024 edition.
Held as part of Vinexpo Academy, this comprehensive programme aims to delivering high-quality content to equip and empower professionals in the trade to stay ahead in a competitive marketplace.
Key Vinexpo Academy masterclasses and conferences at the upcoming Vinexpo Asia 2024 include:
- A panel discussion on consumer trends, challenges and opportunities for the industry in Hong Kong and The Greater Bay Area, led by Rob Temple, managing director of Sinowine, on 28 May. The session will begin with the latest findings of a consumer survey report showing current consumer sentiment in the region as well as spirits consumption and purchasing habits;
- A unique session on 29 May unveiling the much-coveted Château Angelus 2022 by Hubert de Boüard de Laforest and Stéphanie de Boüard-Rivoal, which has a long history of almost 250 years. Echoing the 2012 vintage, this unique bottle symbolically marks the beginning of a new chapter for the family run estate and another milestone for the de Boüard family;
- A wine masterclass, hosted by Hong Kong-based Jennifer Docherty MW, who will select a
flight of Bordeaux wines – one white and four left-bank reds – that are drinking superbly now. The presentation on 28 May will specifically showcase the fruit-forward quality of recent Bordeaux vintages and their value for money; - A ‘Roundtable with Industry Titans: Insights into the Future of China’s Wine Market’ with
China industry leaders from ASC Fine Wines, Wajiu and other key opinion leaders delving
into the current dynamics and future directions of China’s wine market, held on 29 May; - Richard Hemming MW, who will present a conference on ‘Selling Your Wine in a Crowded
Market’. As the Head of Wine Asia for 67 Pall Mall, Richard will explain about the realities of selling wines, sharing personal insights into the most common pitfalls of markets like Singapore and Hong Kong; - Jeannie Cho Lee MW, the first Asian Master of Wine (MW) and an award-winning author, educator, wine critic, and judge, will discuss the future potential of the Korean wine market in a session with other leading experts on ‘Unlocking the Korean Wine Market’; and
- Leo Ko, Director of Beverage at Cordis, Hong Kong, and the World Bartender of the Year — IBA World Cocktail Championship 2023, will share his insights into beverage assessment and flavour pairing techniques.
Other events include a series hosted by Vinexposium in partnership with the International Sommelier Association (ASI), which will feature luminary sommeliers such as Reeze Choi, 3rd of ASI Best Sommelier of the World 2023 and 2nd of ASI Best Sommelier of Asia & Oceania 2018; Chuan Ann Tan, Malaysian semi-finalist of the ASI Best Sommelier of the World 2023; Angela Allan, New Zealand Sommelier of The Year 2023; and Nutawan Jumpanak, Thailand’s Best Sommelier 2019 and Chilean Wine Trophy Winner 2019.
The expansive Vinexpo Academy lineup is set to position Vinexpo Asia is the region’s premier opportunity for industry professionals to immerse themselves in the latest trends, innovations, and market insights in the world of wine. The full Vinexpo Academy programme can be found here.
Vinexpo Asia 2024 will be held at Hong Kong Convention and Exhibition Centre (HKCEC) from 28 to 30 May 2024 with an expected attendance of 10,000 trade visitors, comprising importers, wholesalers, distributors, wine merchants, retailers, hoteliers and restaurateurs. To register, visit: https://vinexposium.mybadgeonline.com/pro-login-en-us.
[Image credits: Vinexposium]
*Spirited Singapore is an official media partner of Vinexpo Asia 2024.
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