Margaret River serves up First Class in a Glass


Western Australia’s Margaret River region kicks off a new marketing campaign in Singapore entitled ‘First Class in a Glass’ that aims to promote the wines produced there as well as the region as a holiday destination.

Western Australia’s Margaret River region is known for many things – the culinary festival that is the Margaret River Gourmet Escape being one of them – but wine aficionados know it best for the amazing wines that come out of that region. It’s also a great holiday destination – some 97,000 Singaporeans flocked to Western Australia in the last year, many who visited Margaret River for its pristine natural wonders, premium wineries, relaxed microbreweries, world-class restaurants, spectacular beaches, and more.

Western Australia’s South West Development Commission and Margaret River Busselton Tourism Association has kicked off a marketing campaign called ‘First Class in a Glass’ inspired by its role as a premiere wine producing region.

Photo by Jean-Paul Horré

Across Singapore, a number of partner venues will be hosting various promotions on the best Margaret River wines. Some will also hold exclusive one-off events in partnership with wineries, such as wine pairing dinners.

Participating venues include:

  • 1855 The Bottle Shop
  • Angelino’s
  • Bread Street Kitchen
  • Burnt Ends
  • Crystal Wines
  • Four Seasons Gourmet Market
  • Le Rouge
  • Lewin Terrace
  • Luke’s Oyster Bar and Chop House
  • Meat Smith
  • Oh Deli
  • Praelum Wine Bistro
  • Saha
  • The Padang
  • Salt
  • Sear
  • Senso Ristorante & Bar
  • Smoke & Mirrors
  • Swisshotel
  • The Pelican
  • Tippling Club
  • Yan

Over the course of the campaign, Singaporeans can also stand to win prizes by interacting with the Margaret River region social media channels on InstagramTwitter and Facebook, ranging from luxury holiday experiences to cases of boutique wine.

To be in the running for a prize, entrants must share a ‘selfie’ photograph or video of themselves enjoying Margaret River region wine via Facebook, Twitter or Instagram with the hashtag #margaretriverfirstclass. Each ‘selfie’ will be worth one entry, and participants can enter as many times as they like from 25 October 2016 until 15 February 2017.

margaret river beach

The main prize draw takes place on 15 February 2017 and features return flights via Singapore Airlines for two people from Singapore to Perth; three nights’ luxury accommodation; a full day wine tour; dining experiences; caving and more.

Regular mini-prize draws will also take place on a fortnightly basis throughout the campaign period, with lucky winners being rewarded with event tickets for the iconic Leeuwin Estate outdoor concert, cases of award-winning boutique wine and a stay at the beautiful Margarets Beach Resort.

You can visit www.margaretriver.com/firstclass for more details.