“The name’s Bond. James Bond. And pass me a Heineken.”

Well it’s been official since 1997 that our favourite secret service spy and the epitome of a man’s man has traded in his favourite martinis for a beer when the James Bond movie franchise tied up with global beer giant Heineken, starting with ‘Tomorrow Never Dies’, and then continuing on to ‘The World is Not Enough’, ‘Die Another Day’, ‘Casino Royale’, ‘Quantum of Solace’ and 2012’s ‘Skyfall’.

And as part of its promotional campaign for the upcoming James Bond movie ‘Spectre’ to be released worldwide on 6 November, Heineken has unveiled a new television ad featuring Daniel Craig – who first starred as James Bond in 2006’s ‘Casino Royale’ – that uses the very same cinematographers and stuntmen from the film.

Well we still prefer 007 with his martinis – after all it’s also a lot harder to balance on a tray while water-skiing behind a high-powered speedboat… but let’s not spoil the surprise, shall we? Let’s just say your drinks will be both shaken and stirred too.

Check out the TV ad here:

Spyfie Contest

In addition, as part of the marketing campaign Heineken will also be collaborating with UrtheCast to use ultra-high definition imaging technology aboard the International Space Station to capture the world’s first selfie from the space.

In fact, one lucky winner from Singapore will be able to win a chance to participate in this special event at a top-secret location in the United States – all you need to do is to upload a picture to your Instagram using the hashtags #Spyfie and #HeinekenSG, showing what kind of resourceful and creative gear you would pack and bring along to that special event. The contest runs from 1 to 22 October 2015 – the winner will be announced on 23 October – and you can submit as many entries as you want.

Exclusive Behind-The-Scenes Access


To build anticipation ahead of the movie’s release this autumn, fans will be given access to exclusive Spectre content, through an estimated half a billion Spectre bottles on sale around the world. In Singapore, Heineken will be launching special Spectre edition Heineken 20-can packs that, when you use your mobile phone to scan the logo on the cans, will unlock and reveal exclusive behind-the-scenes footage from five of the film’s dramatic locations in Mexico City, Rome, London, Austria and Morocco.

The Heineken Spectre 20-can packs are available in Singapore at all leading hypermarkets and supermarkets at S$58.40 each.

“In celebration of a partnership spanning 18 years, our Spectre campaign is our most innovative ever. The very nature of the Bond film franchise gives us opportunities to take a cutting-edge and pioneering approach that both excites and adds real value to the film fan’s experience,” says Benjamin Chng, Marketing Manager of Heineken Singapore. “By featuring Daniel Craig in our TVC and activating Spyfie once again we will give fans access to the world of James Bond”.



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