Carlsberg Lets You Pull Yourself a Smooth One


Once you pop, you just can’t stop – opting for a pop cap bottle, that is.

Thanks to the new Carlsberg Smooth Draught Pint design, you need not have to hunt down those pesky bottle openers that always choose to disappear when you need them most.

Combining the convenience of a pull ring from a can and the classic pint glass bottle, Carlsberg becomes the first beer to offer this convenience to its fans – “Now you can pop a draught anywhere!” says Mr. Olivier Dubost, General Manager of Carlsberg Singapore. Singapore, in fact, is the second amongst 140 Carlsberg markets globally to adopt this new concept. It’s available in 325ml and 580ml bottles, and the name comes from the distinctive “pop” that comes when you pull off the cap.

The Carlsberg Smooth Draught 325ml bottle is available at select pubs, bars and restaurants while the 580ml bottle is available at select coffeeshops and hawker centres.