Newly-launched Academy of Drinks is a Singapore-based educational platform aimed at exploring different categories of alcoholic beverages.
Remember Gin Journey, one of the UK’s leading drink experiences that last year expanded to Singapore and brings consumers on an exploration of gin by visiting different gin-focused cocktail bars? Thrive Asia – which has licensed Gin Journey in Singapore – has upped the ante by launching Academy of Drinks, and will look to incorporate more spirit categories and bring consumers on educational experiences surrounding other spirit types.
The first category to receive its attention is whiskey; Whiskey Wander features a series of experiences ranging from an introduction to the category to in-depth explorations of specific geographies and styles. Based on the model of Gin Journey, a knowledgeable industry expert will lead each Whiskey Wander, where stops along the way will feature classic cocktails alongside neat flights, offering a variety of opportunities to sample the spirit in its many forms. Luxury transportation will be provided from location to location, with the initial participating venues to include Single Cask, MO BAR at the Mandarin Oriental, and La Maison du Whisky. Expect to see whisky/whiskey brands include Michter’s (America), Bruichladdich (Scotland), Kavalan (Taiwan) and Teeling (Ireland).
Whiskey Wander will take place every Wednesday evening from 6:30 – 9:30 PM, with each experience showcasing three venues, a range of different brands and marques and snacks along the way. Each session is priced at S$128+, with its first “Introduction to Whiskey” experience welcoming guests to learn about the category in general. Whiskey Wander will eventually expand to offer different routes focused on various whiskey-producing regions and categories.