Moët & Chandon partners Yoon of Japanese fashion label AMBUSH to create a limited edition Moët Impérial in support of charity.
The worlds of wine and fashion occasionally collide, and the latest sees French champagne house Moët & Chandon partner up with Tokyo-based Korean-American designer Yoon of Japanese fashion label. The result? Moët & Chandon x AMBUSH, a limited-edition Moët Impérial designed by Yoon.
Yoon – whose full name is Yoon Ahn – is well-known for her avante-garde work for her design label AMBUSH, creating various ultra-popular fashion lines that include clothing, accessories and footwear. AMBUSH, which she started in 2002 with her husband Verbal, has collaborated with iconic brands the likes of Louis Vuitton, BAPE, BVLGARI, and Converse.
But working on a bottle label for a limited-edition Moët Impérial design for Moët & Chandon breaks new ground for both the style icon and the champagne maison. “I was thrilled to be given carte blanche to re-design the bottle of Moët Impérial. It was a great challenge given its recognizable and iconic codes, but I also saw it as a great opportunity to bring my own aesthetics to this iconic champagne,” says Yoon, co-founder and creative director of AMBUSH.
This is also the first time in Moët & Chandon’s 152-year history that its iconic Moët Impérial – the House’s signature champagne first released in 1869 – has been redesigned by an artist. Yoon has projected her creative yet minimalist sensibilities to the Moët & Chandon x AMBUSH design, changing the standard gold foil neck of the bottle to a deep shade of black. That creates a contrast with its new embossed white label.
As part of the collaboration, Moët & Chandon will be dedicating a portion of proceeds from the sale of limited-edition Moët & Chandon x AMBUSH bottles to the World Land Trust, an international conservation charity that protects threatened natural habitats. In particular, the support will be channeled to help preserve the Canandé Reserve in Ecuador’s Chocó Forest.
“On my visit to Epernay, I saw the devotion of the people at Moët & Chandon to nature and to their precious terroir,” said Yoon. “This inspired me to select the World Land Trust to receive the support of the House, so that together we could help preserve other terroirs around the world.”
“We are thrilled with this partnership with Yoon because it brings a disruptive freshness to the centuries-old heritage of Moët & Chandon, and aligns with our own commitment to preserving nature to ensure a bright future for the next generation,” shared Benoît Gouez, Cellar Master of Moët & Chandon.
The limited-edition bottle of Moët Impérial in collaboration with Yoon is filled with the House’s flagship champagne, an assemblage designed to mirror the richness and diversity of the Champagne region’s vineyards, and composed from Pinot Noir, Pinot Meunier and Chardonnay.
In Singapore, Moët & Chandon x AMBUSH will be available at a retail price of S$75 from 5 March 2021 exclusively at 1855 The Bottle Shop Suntec City, and online at the 1855 e-shop from 26 February 2021.
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