Diageo Global Travel has unveiled a Johnnie Walker Blue Label experiential pop-up space in Changi Airport Terminal 3 that runs till 11 August 2022.

Travel retail activations are again beginning to appear in Changi Airport, a sure sign that travel is beginning to return to pre-pandemic levels. One of the latest to open up is a Johnnie Walker Blue Label popup experiential corner by Diageo Travel Retail that’s located in Changi Airport Terminal 3.

This new immersive concept from the world’s No.1 whisky brand in travel retail is put together in collaboration with Changi Airport Group (CAG) and Lotte Group, the latter of which picked up CAG’s liquor and tobacco concessions in Changi Airport since June 2020.

The new Johnnie Walker Blue Label Popup at Changi Airport

With this experiential space, shoppers are able to access a product discovery area featuring LCD back-wall displays and surround sound headphones for an immersive multi-sensory experience. And for those seeking a taste of Blue Label? There’s a bespoke sampling bar, as well. There’s also a gifting station, which allows travellers to pick up bespoke gift wrapping and customised luggage tags when purchasing bottles (which they can pre-order even before they travel).

“We’re delighted to see this new brand concept for Johnnie Walker Blue Label being launched in Changi, opening up a world of luxury for Changi passengers to experience,” said Sandra Tassilly, Diageo Global Travel Commercial Director for APAC, MENA and India.

“Our trinity partnership with Changi Airport and Lotte, empowers us to connect with luxury shoppers at the airport, which is vital for our growth within the region. We’ll continue to build on this strong partnership to accelerate the recovery and plan for the future success of travel retail in APAC, delivering outstanding service and the perfect gifting solutions for shoppers to enjoy”, Tassilly added.

Shopper exploring the new Johnnie Walker Blue Label Popup in Changi Airport 2

“We are thrilled to be the first in Asia to launch the stunning new Johnnie Walker Blue Label experiential hub to enhance our retail proposition for the ever-evolving travellers,” commended Lotte Travel Retail Singapore Managing Director Edward Im.

The Johnnie Walker Blue Label popup space at Changi Airport Terminal 3 runs from now till 11 August 2022.

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