Heineken will be embarking in August on a ‘Cities of the World’ campaign that looks to encourage the boring among us to open our eyes, uncover hidden gems and rediscover old haunts and thus see the city we live in in a whole new light.
The Singapore portion of the campaign will see Heineken launch a social video called ‘The Adventure’ – like its other city counterparts such as London, New York, Rio de Janeiro, and Shanghai – that looks to illustrate the spirit of adventure by unearthing some of the more obscure but fun experiences in our island city. See the following video for an idea of what’s that going to look like:
In Singapore, campaign will culminate at the Heineken Cities Festival, a one-night event where the world’s top city experiences will come together as one at a single (yet unannounced) destination in Singapore in August 2014. At the festival, guests can expect surprising city-centric experiences from New York, London, Amsterdam, Rio de Janeiro and Shanghai, all at one place. We’re guessing we can probably expect roving street performers with samba dancers, drummers, artists and ‘live’ music in some part of town.
“The Heineken ‘Cities of the World’ campaign is set to inspire and encourage one to explore their own city for a change and venture out of their usual routine to embark on their own legendary adventures,” said Rene de Monchy, Head of Marketing, Asia Pacific Breweries Singapore. “We are thrilled to bring the spirit of the campaign to life in Singapore and hope this will inspire one to uncover more hidden gems and new worldly adventures in our city.”
Limited City Edition Heineken Bottles
For the labeorphilist among us – yes, that’s the fancy name for those who have beer bottle collections – what’s more interesting to you is that as part of this new campaign Heineken will be launching a series of limited edition Heineken Cities bottles (main picture) bearing the names of six renowned cities – New York, London, Amsterdam, Rio de Janeiro, Shanghai and Singapore – which should look rather cool sitting on your shelf together. They will be available at all bars which serve Heineken island-wide from late-July (while stocks last), with the special and exclusive Singapore edition of the Heineken Cities series will be exclusive to Singapore and will retail between $12 to $18 each, along with the others in the series.
If you’re really desperate to collect one of each bottles, for a limited time only a Limited City Edition Heineken bottle will be bundled with nine cans of Heineken beer in a take-home pack (above) – which retails at between S$29 to S$33 at all leading supermarkets from late-July – to make collecting all six Limited City Edition Heineken bottles just that little bit easier.