Laetitia Casta kicks off La Maison Cointreau gig with webisode series

 

Earlier in February we spotlighted the delicious news that La Maison Cointreau had signed on world-renowned French actress and model Laetitia Casta as their new Creative Director of Cointreau for a period of two years.

Since that time the inspiring beauty has embarked on a program that aims to inspire women from all the world. Casta has chosen to pay homage to Louisa Cointreau – whose husband Edouard created the famous orange flavoured triple-sec recipe that endures today – in order to raise awareness of pivotal moments from the Maison’s history in all four corners of the globe and encourage women to explore their creative side.

As part of the program, Cointreau has released the first of a series of webisodes aimed at sharing the rich history behind the brand and the elegance of Louisa Cointreau herself.

Catch it here: