Rémy Martin partners Singaporean artistes AFROJUNIOR, Axel Brizzy, Esta C, and Louie Indigo in #TEAMUPFOREXCELLENCE to celebrate the launch of Rémy Martin 1738 Accord Royal.

In 1738, the King of France, Louis XV, bestowed had a special honour on the House of Rémy Martin. That year the French king granted Rémy Martin, a young wine grower from Cognac, the very rare privilege of planting new vines in recognition of the excellent cognacs he produced. The House of Rémy Martin’s latest expression, the Rémy Martin 1738 Accord Royal, commemorates that special occasion.

The Rémy Martin 1738 Accord Royal was first unveiled earlier this year in Singapore during the 100th anniversary of the classic Sidecar cocktail. But Rémy Martin continues to celebrate its launch, collaborating with four up-and-coming Singapore-based musicians to showcase “the harmonious blending of two elements of timeless excellence: music and Cognac” to the theme of #TEAMUPFOREXCELLENCE.

There’s rappers Benjamin Obaje (also known as AFROJUNIOR and Heyokah) and Axel Brizzy, London-based female singer songwriter Esta C, and hip hop artiste Louie Indigo, all who are starting to make waves in Singapore’s music scene.

Together they’ve created a short movie clip, ‘A Toast to Ambition”:

Part of the collaboration also sees Rémy Martin presents Singapore Tastemakers, a music playlist on Spotify highlighting not only the quartet’s musical works but also those of other enterprising local musicians who are pursuing their own ideas of excellence.

Celebrating local music and Cognac? We can get behind that. Download that playlist and listen while you sip on a Sidecar (recipe available from our friends at Parched here).

Rémy Martin 1738 Accord Royal making Sidecar

The Rémy Martin 1738 Accord Royal is available for purchase on Amazon for you to create your own interpretation of classic cocktails at home. You can view the full “A Toast to Ambition” film here: https://www.remymartin.com/1738-a-toast-to-ambition/.

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