Cold Storage transitions its supermarket outlets in Raffles City and Bugis Junction into its new CS Fresh shopping concept.
Cold Storage has extended its premium experiential shopping concept CS Fresh to Raffles City and Bugis Junction. The supermarket giant has converted its Market Place and Cold Storage supermarkets in those malls respectively into CS Fresh as part of a major brand refresh, offering an extensive supermarket selection that focuses on freshness and customer experience.
First introduced by Cold Storage in 2021, CS Fresh was first unveiled with CS Fresh Gold in upscale Orchard Road mall Paragon. The new shopping concept introduced dedicated shopping sections and experiences featuring various collaborations with different premium brands to elevate a shopper’s in-store experience.
Just like CS Fresh Gold at Paragon, CS Fresh at Raffles City and Bugis offer a similar extended experiential shopping concept. For example, customers at these stores can create their very own pasta dish, paired with the finest cheeses through a special tie-up with French-inspired gourmet food brand Saybons. They can also expect the freshest and healthiest smoothies from another fresh concept collaboration with Singapore’s leading organic acai specialty cafe, “Soul Smoothie Bar” by An Açai Affair.
Over at the seafood section, local seafood expert FISHOP are not only on hand to advise customers on the freshest seafood options but also help cook and serve their selection to be enjoyed in-store or for takeaway.
Also available are ready-to-heat premium meals from Cold Storage’s collaboration with Waitrose including a range of soups and pastas, as well as a sprawling selection of wines, spirits and beers that Cold Storage says is the largest in Singapore.
“With the current rejuvenation and enhancement efforts taking place at both malls, CS Fresh’s timely, innovative concept is well-aligned with our focus to bring more exciting and unique experiences to our shoppers, and give grocery shopping and in-store dining a fresh, elevated perspective,” said Mr Steve Ng, Cold Storage’s General Manager of Bugis Town and Raffles City Singapore.
“At CS Fresh, we want every customer’s visit to be a memorable epicurean delight. Making sure that we have the freshest food and a wide selection of premium items is our promise to our customers, and what they have come to expect of us over the years,” added Lee Yik Hun, SEA Marketing Director for Food, DFI Retail Group.
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