Supermarket chain Cold Storage has officially opened its upmarket retail concept CS Fresh Gold at Paragon, which offers an extensive selection that ranges from fresh produce and bespoke grocery items to a burgeoning booze section.
There’s a new Cold Storage in town, and it’s unlike any other. CS Fresh Gold at upscale Orchard Road mall Paragon is the latest premium retail concept by Cold Storage brand owners DFI Retail Group (DFI) with the aim of reinventing and improving on the fresh food and grocery shopping experience in Singapore.
CS Fresh Gold offers an extensive selection of fresh produce and premium goods many of which are exclusive to this space. At the forefront of the new retail concept are dedicated shopping sections and experiences featuring various collaborations. Partners include urban farmers Sustenir Agriculture for fresh vegetables, premium butchery Ryan’s Grocery for organic fresh meats and dry-aged beef, as well as Chinese restaurant chain Crystal Jade for signature roasts and ready-to-eat meals.
The new concept boasts possibly the largest selections of wines, spirits and beers you can find in any supermarket in Singapore. There’s an entire section devoted to over 450 wine labels, categorised by style and further broken down by country. Over 90% of the wines are directly imported by Cold Storage, including a small collection of organic and sustainable wines. Craft beer takes the spotlight in the beer section, with a curated range that include brews locally made in Singapore, as well as imported from Australia, Hong Kong, and the United States.
Other innovative new sections include Singapore’s largest organic produce range, a sprawling artisanal cheese and charcuterie shop with over 100 varieties of cheeses, as well as Singapore’s first “Dog Treat Bar”, a pick-and-mix concept of different treats for our canine friends operated by Alison’s Pantry.
The store launch of CS Fresh Gold represents part of the DFI’s $40million revitalisation exercise for the Cold Storage brand, which will see a massive refresh of all its stores by end 2022.
“We are really excited about the opening of CS Fresh at Paragon following the success of CS Fresh in Great World,” shared Chris Bush, CEO of Cold Storage. “We have taken the CS Fresh concept even further with CS Fresh Gold at Paragon, with exciting innovation and inspiration for all our customers in Singapore.”
“It’s the largest investment plan we have ever committed to. Cold Storage has been serving our customers with great quality and fresh food for over a hundred years, and this is what we firmly believe in. Singaporeans deserve a store chain that is fresh and new and embraces a shared passion for food,” Bush added.
As part of the refresh, Cold Storage’s CS Fresh Gold will replace its four existing speciality supermarket Market Place outlets and retire the Market Place sub brand in due course.
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